Google Inc. use of the BCG Matrix Essay Example | Topics and Well Written Essays - 3500 words

Google Inc. use of the BCG Matrix - Essay Example The paper presents an overview of Google and its core businesses, and goes on to undertake a strategic audit of the company making use of the BCG Matrix as well as the SWOT Analysis and the PESTEL analysis in a strategic audit aimed at identifying strategic issues facing the company and at making recommendations to get the company on a path to growth. The paper presents a critical analysis of the main issues that were surfaced in the strategic audit, and also undertakes a critical assessment of the BCG Matrix itself. The critical assessment of the BCG Matrix surveys various perspectives on concept, undertaking a comparison and contrast of those perspectives, and weighing in on the relevance of the BCG Matrix in modern times and in the present context of its use to undertake the strategic audit on Google. This latter exercise also looks at the suitability of the BCG Matrix versus other tools and frameworks for undertaking a strategic audit in general and for undertaking a strategic au dit of Google (Taggart and Harding, 1998; Google, 2013; Reuters, 2013). Finally, the critical audit and the critical assessment of the main issues that were surfaced in that critical audit, together with the critical assessment of the BCG Matrix itself, are all used to come up with strategy recommendations for Google to grow moving forward. ... e from the twin perspectives of concepts and frameworks used on the one hand and Google’s business perspective on the other (Google, 2013; Reuters, 2013; Smith, 2002; Spee and Jarzabkowski, 2009; Ioana, Mirea and Balescu, 2009; Doole and Lowe, 2008, pp. 282-283; Armstrong, 2003; Hall and Saias, 1980, pp. 160-161; Zeithaml and Zeithaml, 1984). II. Company Overview Google Inc. is a technology company that operates on a global scale. The company details itself as a firm that focuses on key business segments and areas of technology, and these revolve around search, hardware products, products for the enterprise, operating systems for mobil e and other computing platforms, and online advertising. Google is present in more than 50 countries and territories, and reaches its audience through the use of 100 different languages around the world. The hardware business is primarily represented by Motorola, which caters to two distinct business segments consisting of the Home segment and the Mobile segment. Mobile is about mobile devices and corollary services and products tied to mobile. Android is the popular mobile computing platform that Google owns and licenses for free to device manufacturers. The Home business segment on the other hand keys in on digital television and the use of related access devices and services. Its Enterprise business consists in the provision of software platforms and services centered on Google Apps, Google Search, Google Maps, Google Earth, and a host of related platforms and cloud-based services that cater to vertical industries such as education, government, and business.

Scripture Inerrancy Research Paper Example | Topics and Well Written Essays - 2000 words

Scripture Inerrancy - Research Paper Example Even though most people where born into the religions of their parents and thus religions that already existed before their births, they have grown to accept the basic teachings and history of their religions as true and factual. It will not be far from right to argue that such people uphold and defend the doctrines of their religions because of documented evidence of the sanctity and authenticity of the stories surrounding their religion. Christianity is one of such religions that have very large following of people who in all cases try to defend the perfection of the religion. Like people of most other religions, Christians are always confident of the sanctity of their religion due to the faith they have in the origin of their history, documented in their holy scripture referred to as the bible. The phenomenon by which Christians attest to the authenticity and sanctity of the bible is common referred in theology as scripture inerrancy (Rhodes, 2001). Scripture inerrancy is regarded as an important subject in theology not because of the need to exonerate Christianity but to offer religious education and enlightenment to the world at large. As an important component of theology, it does not seek to perfect one religion against another but it tries to lay the facts bear so that readers and listeners will be able to make informed decisions for themselves. It is for this reason that research work on scripture is being considered for this research work. Problem Statement The problem under research has to do with scripture inerrancy, which has to do with the inspiration of the bible. As Challis (2006) notes, â€Å"the doctrines regarding the Bible have been discussed and debated at length throughout the history of the church.† Until a common compromise is reached in the discipline of theology on the doctrines of the bible, it is true to say that the debate and research will continue. The topic of scripture inerrancy therefore appears to be a problem that comm on in theological circles and even among religious followers who desire to be convinced of the truth behind various religions. This also means that the research problem

Biblical Worldview Essay Example for Free

Biblical Worldview Essay Introduction In Romans we learn so many aspects of Christian’s life. It tells us how we as Christian’s should view the natural world, our identity and our relationship with others, our culture, and civilization. There is so much more we could learn from this book. In Romans 1-8 we will find that the information in it is so much that we will not get the full meaning of all the things it is saying unless we look deeper into it. Romans 1-8 takes us from our total inability to walk in good works, to God’s faithfulness in justifying, sanctifying, and glorifying us by our faith through God’s grace. The Natural World We all know that God through his own words formed the natural world. God spoke the universe and everything that existence in it. As Christian’s we should know this because as believers, we believe the bible is a revelation of God and that it is not just a book written by human hands. Paul writes in Romans 1:20-21 â€Å"For since the creation of the world his invisible attributes are clearly seen, being understood by things that made, even in his eternal power and God head, so that they are without excuse, 21- because although they knew God, they did not glorify him as God nor were thankful, but became futile in their thoughts, and their foolish hearts were darkened†. God made everything and he is showing those that disrespect him in his face with their sin himself so that when they know that there is a God and he created everything. Human Identity Our human Identity of who we as a mankind is that we all were made in God’s image. God created us equally, but he also gives us the free will to choose to serve him or not. In Psalm 8:5 it says â€Å"For you have made him a little lower than the angels; and you have crowned him with glory and honor.† And in Genesis 2:15 â€Å"Then the Lord God took the man and put him in the Garden of Eden to tend and keep it.† We have many things that are wrong with us that we can’t fix, so we need Jesus to justify, sanctify, and glorify us. We need all three those that we can be connected to Christ, live life, server  him and when we die we will get to enjoy eternal heaven with him, and have everlasting life. Human Relationship In Romans 12:8 it says â€Å"he who exhorts, in exhortation; he who gives, with liberality; he who leads, with diligence; he shows mercy, with cheerfulness.† What that verse is saying to all Christians is that our ethic is based all on love. We as humans know that relationships very confusing and are hardest part of life. We all have a sin against own bodies and souls, but it is a sin that is against others who were created in God’s image. If you are going to steal from your neighbor you might as well steal from God. We were all created in his image and we need to love and respect others just like we would God. Culture Paul says in Romans 11 that God will save some in Israel because most of them were elect by the Patriarchs. Romans 12 says as Christians we are to live as a living sacrifice to Christ, while doing all these thing in love and showing our love to others through service. We as believers are to be humble and serve others with joy, as believers we are to work with others to Christ’s redemptive work. Christ is merciful, righteous, sovereign, and just God. He wants us to love another like he loves the world. Conclusion â€Å"No power in the sky above or in the earth below- indeed, nothing in all creation will ever be able to separate us from the love of God that is revealed in Christ Jesus our Lord Romans 8:39.† It’s so refreshing to know that I can always count on God to love me. Even when I’m unable to love myself God will. It is a wonderful feeling to know that I can have a relationship with God, where and whatever I do, or say or think will never make him not love me. God will always love and be with me no matter what. God wants us to live for him. He also wants us to lead others to him. References New King James Version Bible (NJKB)

Do Magnet Schools Work? :: essays research papers

Do Magnet Schools Actually Work? The 1954 decision by the Supreme Court of the United States in Brown v. Board of Education of Topeka, Kansas, represented a turning point in the history of the United States. (144) Reversing the 1896 Plessy v. Ferguson ruling, which said that racially "separate but equal" public institutions were legal, the court held that segregated public schools were "inherently unequal" and denied black children equal protection under the law. It later directed that the state provide desegregated educational facilities "with all deliberate speed." Kansas had been only one of many states that had "separate but equal" schools that were affected by the decision. Although Southern white officials sought to obstruct implementation of the Brown decision, many blacks saw the ruling as a sign that the federal government might intervene on their behalf in other racial matters. The court ruled that the schools would have to come up with a solution to the problem of desegregating the schools. Special schools called â€Å"Magnet Schools† were set up. These schools were designed as a desegregation method. There were three methods used in the desegregation of the schools. Black students were bussed out to the suburbs to attend white schools, white children were bussed into the city to attend black schools, or both races were mixed in different schools. There are two types of magnet Durham 2 schools. The full site school is where all students in a particular district transfer into the school and are mixed together in the magnet program. Partial site programs offer a special magnet program within a â€Å"non-magnet† general school, even though students still transfer into the school to participate in the magnet curriculum. The focus of these schools is to achieve racial balance and increase educational quality. (146) Some of the problems with magnet schools were that they would â€Å"siphon† off the better students from a school district, leaving all the educationally at-risk students. (147) Most of these students that were left behind were members of a minority group such as Black or Hispanic. Another problem with magnet schools is that they might already be aimed at middle class families. This is done to try to avoid desegregation by some parents so their children will not have to go to school with members of a minority. Removing students from a given school district also removes resources from students most in need from this interaction.

Lg Institutional Sales

In a bid to expand the market and boost sales, LG Electronics Ltd. identified institutional sales as a focus area in the calendar year 1999. It plans to triple the target turnover to Rs. 150 crores from institutional sales. LG has made its institutional sales strategy by identifying and proactively targeting five different segments to push the LG range: brand promotions; the welfare segment (factory workers and office staff); government sector; direct users (hospitals, hotels); and the canteen stores departments (CSD) of the armed forces. A distinct strategy has been tailored for each of the five segments.In brand promotions for example, the perceived value of the products given as gifts is important, whereas for the welfare segment aspirational value, convenience and easy financing are prime factors. Meanwhile, hotels represent a price sensitive segment requiring specially customized products. Welfare: In this segment, LG is targeting a consumer base – the aspirational consum er, mostly factory staff – that most companies ignore, but which has considerable clout in terms of generating volumes. This segment is being targeted on the convenience and easy finance platform. LG has just tied up with Birla Global Finance Ltd. part of the Aditya Birla Group, for the purpose. Under the tie-up, LG will unit-wise cover all the Birla companies. This amounts to over two lakh employees. This is a lucrative segment, claims LG, because of the high hit-rate; out of a potential base of 1,000 factory workers, there is an assured sale of at least 10 to 20 percent. Hotel Segment: In this segment, LG is targeting the five-star and middle-level hotels (50 – 110 rooms) by offering customized products. For example, LG offers a special ‘hotel-mode TV' model with an auto volume leveler, which ensures that other guests are not disturbed.Another attraction for hotels is the cricket game TV model that would also prove to be popular and an interactive option with I nternet, video/audio or room service menu facilities. LG claims to have sent out mailers to 1,200 hotels – and bagged at least 100 orders, besides the ‘Palace on Wheels' luxury train, for providing TV sets in its 52 cabins. Now, LG is reading a range of interactive televisions for this segment, offering remote-controlled features like: the hotel menu, local facilities, billing-room service, video on demand, internet, multilingual options.Canteens and the Government Sector: â€Å"We are perhaps the only company offering our entire range of products in CSD canteens,† feels the product manager, of LG. In the government sector, which operates through tenders, significant orders so far included an order for 200 TVs for Himachal Tourism bungalows in the State and over 2,000 TVs for primary schools in rural areas in Maharashtra. The company has a five-member Institutional Sales Division, with each devoted exclusively to one segment.It has 50 institutional sales dealers and a ring of sales representatives when interact with the dealers and conduct demonstrations when needed. Its infrastructure consists of 20 mobile vans with glass windows to display the product range. These vans cover at least 500 km every month in both rural and urban markets. Questions: (a) Do you think such a field sales force is adequate to harness the market potential in the Institutional market? (b) Would you recommend focusing on one or two segments out of the given five? Justify your answer.

The Human Of Human Genome Project - 995 Words

The Human Genome Project has been introduced to us more than twenty-five years from now. It was Initiated and sponsored by the National Human Genome Research Institute, the project was introduced aiming at researching more human genes in order to understand, read genes and find cure for diseases. It guided the medical field to new direction but at the same time created new challenges and problems. The primary objective of the project isn’t wrong or questionable but some believe its implications are. Genes are made of a molecule called DNA (deoxyribonucleic acid) which contains the instructions for making every protein in the body. By studying and understanding the genome system completely, we will be able to shed some light on how to†¦show more content†¦Carlos Cruchaga and his team searched for dementia-related genetic variations in some of these families and Their results were published in 2014 in the journals Nature and Nature Medicine. The team identified variatio ns in genes called phospholipase D3 (PLD3) and UNC5C that appear to promote the risk of late-onset Alzheimer’s disease. The results of what they found inspired them to keep looking for more. Dr. Cruchaga received his Association grant in 2011 for a study entitled Exome Sequencing of Late-Onset Alzheimer s Disease Families. Dr. Cruchaga selected 14 families to observe who have inherited Late-Onset Alzheimer. His team and him later analyzed the exomes from certain members of these families, searching for gene variations linked to Alzheimer’s. This process initially identified a variation in PLD3 that was shown to double the risk of Alzheimer’s disease in some cases. Previous research has found that people with Alzheimer’s tend to have lower than normal levels of the PLD3 protein in their brains. This finding indicates that PLD3 may protect the brain against Alzheimer’s-like changes. In 2005 there were various report on gene therapy trials delayed disease progression. It wasn t a successful cure, but the results were promising enough which triggered further research in that area. Scientists took skin cells from patients and modified them to secrete the protein nerve growth factor (NGF) form brains. These NGF producing

Reflection Of Education - 1016 Words

Education is one of the main consents in our lives. According to Google, the definitions of education is that: â€Å"the process of receiving or giving systematic instructions, especially at a school or university†,†the theory and practice of teaching†,† the body of knowledge acquired while being education† and etc. Education starts when we are in preschool and stays with us until we graduate college. My opinion of education is different of google’s definition as in it is not giving and receiving instructions but is giving and receiving information that will help you in the future, and that will allow you to move forward in life. Education doesn’t have to be exciting every single school day but it does have to hook the students and make them†¦show more content†¦Ms. Head would expected and put the bar so high that most of us struggled to reach it but the payoff was unimaginable. Ms. Head did a couple of weeks with The Great Gatsby , and made us read and watch a movie about it. She would have a painting of one of the main theme of the book in her classroom, it was a billboard with blue eyes in glasses that would stare into your soul. This one action made me feel like I was in the book looking upon the billboard and finding the eyes of T.J. Eckleburg looking down upon me. These teacher both used a visual or a hearing aspect of the book we were reading to connect us more with the books while also allowing us not to be bored reading the book. Next, one of the teachers that actually keep me hooked in her class while also allowing us to have fun while learning. In her class, Ms. Galvin usually starts a discussion about the article that we wrote about in the as homework. The discussions usually allowed us to state what we thought about the article and how their are multiply perspective to a situation. Ms. Galvin allows us to think for ourselves in which I will treasure it forever because it nudges us to be free th inkers and allows us not to be hold down by the expectations of schools. The students would use the discussion to connect the article to their lives and how it affects them in a way. Along with connecting to the student’s lives, she would use pictures of hot topics thatShow MoreRelatedEducation Reflection775 Words   |  4 PagesI have learned a lot about the world around me, myself, and other people. One of the more fascinating things about education is how it can make you more aware of yourself and the world around you. When I think of the word â€Å"education† my first thoughts are about math and science, but after I consider everything I have gained from my education I am more apt to think of how my education has molded my character and shaped my outlook on daily experiences. As an engineering student, the majority of myRead MoreReflection Of Education1146 Words   |  5 Pagesdefinitely witnessed inequality in the education system because I thought it was really unfair to physically separate people into classrooms that were labeled as AP, honors and regular classes. I understand that separating students and classes allow the teaching pace to be slower for regular classes and a faster pace for AP and honor classes. Then again, if we all think carefully, school systems also have to consider the manifest functions, the intended function of education. Looking at this carefullyRead MoreReflection On Education706 Words   |  3 Pages For block one I was put into a second grade regular education classroom at Lake Forest Hills Elementary School. I taught my writing lesson on November 8, 2017. I taught a group of four students and had them write a short narrative about their favorite Thanksgiving memory. 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I now understand that my feelings were due to my lack of knowledge and my judgment based on stereotypes. I always knew that making fun of studentsRead MoreReflection On Citizen Education1471 Words   |  6 PagesCitizen Education Reflection At the beginning of the second semester I didn’t know what exactly to expect from Cited as a class. I had heard that it was a lot of work, that Mr. Cangello could be a hard grader, and to pay attention if you wanted to keep up. As the semester got into full swing and I started to get a better feel for my classes, I realized, not a single part of these warnings had been false. After many warnings about plugging in our laptops in an orderly fashion, and testaments toRead MoreEducation Reflection Essay962 Words   |  4 Pagesunderstand why. Its not that they did not want me to think deeply. Their education has always sought to settle the tension between my brothers and I understand the realities of the world, while making sure that we will not accept the status quo as inevitable. And realized that this, in itself, was a meaningful form of education. One of my favorite teachers, author and researcher Paolo, speaks very clearly about the need to use education as a tool for constructive and shared human awakening. In his most